Banksy vs GUESS. London, 18 November 2022

Fashion retailer GUESS was forced to shut its Regent Street outlet on 18 November, a few hours after Banksy posted the following message on Instagram: “They’ve helped themselves to my artwork without asking, how can it be wrong for you to do the same to their clothes?”

In November 2022, Guess announced its collaboration with Brandalised, a company that specialises in licensing popular images to international retailers. This wretched use of Banksy’s art is possible thanks to an unfavourable ruling at the EUIPO (European Union Intellectual Property Office) in May 2021.

Photos: @banksy and http://www.guess.com